Persona is in Lower Nob Hill, San Francisco, at 685 Sutter St, San Francisco, CA.

What kind of bar is Persona?

It's a mid-range Lower Nob Hill spot that leans underground, speakeasy, and cocktail.

Who is Persona good for?

It's a solid pick for cocktail nerds, date night, and small group.

Persona

Persona is a mid-range underground, speakeasy, and cocktail bar in Lower Nob Hill. Underground basement bar — descend a staircase under a neon Persona sign and inspired by SF's erotic cinema culture of the 1960s–70s: dark textures, metallic accents, neon set the tone. Come for craft cocktails.

Directions View on map Website

685 Sutter St, San Francisco, CA · (415) 400-4598

Hours

Mon	Closed
Tue–Sat	4 PM–2 AM
Sun	Closed

Hours via OpenStreetMap — double-check before a special trip.

The vibe

Underground, speakeasy, cocktail, dark, and live music — mid-range.

Best for

Cocktail nerds, date night, small group, and industry.

What to drink

Craft cocktails.

Things to do

Live music, drinking, and pool.

What makes Persona worth it

underground basement bar — descend a staircase under a neon Persona sign
inspired by SF's erotic cinema culture of the 1960s–70s: dark textures, metallic accents, neon
pool table, live music, weekly DJ — themed nights each evening
unconventional cocktail ingredients (Palo Santo-infused gin, mezcal with sherry)
no cover

Good to know

Where is Persona?: Persona is in Lower Nob Hill, San Francisco, at 685 Sutter St, San Francisco, CA.
What kind of bar is Persona?: It's a mid-range Lower Nob Hill spot that leans underground, speakeasy, and cocktail.
What should I drink at Persona?: Go for craft cocktails.
What is Persona known for?: Underground basement bar — descend a staircase under a neon Persona sign, inspired by SF's erotic cinema culture of the 1960s–70s: dark textures, metallic accents, neon, and pool table, live music, weekly DJ — themed nights each evening.
Who is Persona good for?: It's a solid pick for cocktail nerds, date night, and small group.